No campaign before Barack Obama’s has been so innovative in using the internet to reach out to voters. The current increase in involvement of younger voters was successful largely because of social networking sites such as YouTube.
Barack Obama’s YouTube account has 168, 685 subscribers. The channel includes a variety of public appearances by the President and first Lady as well as videos of the campaign trail. Barack Obama has also replaced the weekly radio address with the weekly video address via YouTube.
Although the President’s YouTube Channel manages to reach a variety of audiences, the majority seems to reach the younger population.
The video below is the most viewed video on Barack Obama’s YouTube Channel with over seven million views.
To enhance the ability to promote using online videos, YouTube released a new tool for online promoters called YouTube Insight last year. This is a tool that tracks what days your viewers tuned in, where they are located and how long they watched, among many other functions that allow advertisers and public relations agents to improve their campaigns.
You can find the function by going to My Account> Videos, Favorites, Playlists > Manage my Videos.
Below is a short video describing the Insight Tool.
YouTube also has a sponsored videos option that works very similar to Google Adwords. Advertisers can bid on keywords and have their video show up in search results. The sponsored ads show up on the right hand side, similar to the placement of ads in Google Adwords.
Like Google Adwords, advertisers are able to set daily budgets and they only pay-per-click and there is no cost for the ad just being displayed in search results. Advertisers can benefit because although users may not click on the video, they may decide to later visit the advertiser’s website after seeing the video displayed in search results.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.